# He was spending 20 minutes getting ready for every meeting

> A mortgage lender in the Raleigh area used to spend about 20 minutes prepping for each meeting. We built a meeting prep assistant together, and it saves him about 15 minutes per meeting, roughly 6 hours a week.

- URL: https://ignitara.com/case-studies/mortgage-lender/
- Client: A mortgage lender in the Raleigh area
- Result: About 15 minutes saved per meeting, roughly 6 hours a week.
- Published: 2026-11-11
- Last updated: 2026-11-11
- Author: Justin Farmer, Founder, Ignitara

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## The problem

Before each meeting he spent about 20 minutes pulling together background and deciding what to talk about. At five meetings a day, that was well over an hour and a half of prep. His self-built AI call list kept handing him the same names because it couldn't write back after he called.

## What was built

Co-Build sessions on his screen, in his own accounts. First session fixed the call list so he logs a call in one sentence and those names drop off for a while. Next session built a meeting prep assistant plus an early morning brief so he wakes up with the day prepped. He learns to adjust these himself; everything stays in his accounts.

## The result

About 15 minutes saved per meeting, roughly 6 hours a week. The call list stopped repeating names.


> "What I appreciate most is that Justin teaches me how to do it myself."
> A mortgage lender in the Raleigh area